Customer Acquisition through an InApp Referral Program for Banking Services
Customer Acquisition through an InApp Referral Program for Banking Services
What is VTB Bank?
What is VTB Bank?
What is VTB Bank?
VTB Bank is a systemically important universal Russian bank, one of the leaders in the financial services market.
VTB Bank is a systemically important universal Russian bank, one of the leaders in the financial services market.
VTB Bank is a systemically important universal Russian bank, one of the leaders in the financial services market.
Objectives
Objectives
Acquiring new customers
Acquiring new customers
Increasing the loyalty
of current users
Increasing the loyalty
of current users
New mechanics
in the bank
New mechanics
in the bank
Overview of competitors
Overview
of competitors
UserFlow
UserFlow
Key Requirements
Key Requirements
A homepage showcasing all available referral products
A homepage showcasing all available referral products
Dedicated pages for each referral product with detailed terms and conditions
Dedicated pages for each referral product with detailed terms and conditions
Individual application details for every referral product
Individual application details for every referral product
Design concepts
Design concepts
There are many options for how a referral program may look like
There are many options for how a referral program may look like
Designing
Designing
Designing the User Journey for the Referral Program: Entry Points, Core Mechanics, and Error Handling
Designing the User Journey for the Referral Program: Entry Points, Core Mechanics, and Error Handling
Referral Campaign Main Page
Referral Campaign Main Page
Displays all available referral products and a list of active referral applications.
Displays all available referral products and a list of active referral applications.
Product-Specific Page
Product-Specific Page
Shows the conditions users need to fulfill to earn rewards.
Shows the conditions users need to fulfill to earn rewards.
Progress Tracker
Progress Tracker
Displays the user's progress in meeting the conditions to earn rewards for a referral application.
Displays the user's progress in meeting the conditions to earn rewards for a referral application.
"Remind" Button Feature
"Remind" Button Feature
Adds a "Remind" button to the steps page, fostering Human-to-Human communication by enabling users to send friendly reminders about completing referral conditions.
Adds a "Remind" button to the steps page, fostering Human-to-Human communication by enabling users to send friendly reminders about completing referral conditions.
Results and statistics
Results and statistics
Successfully launched a fully operational referral program within the bank.
Successfully launched a fully operational referral program within the bank.
Attracted over 15,000 new users within the first month.
Attracted over 15,000 new users within the first month.
Developed robust tools for tracking performance and managing referral campaigns.
Developed robust tools for tracking performance and managing referral campaigns.